Out of a passion for sustainability, urban cycling and street art, I co-founded The Chain Effect, an organisation whose mission is to introduce the idea of the bicycle as a sustainable and convenient form of urban mobility, as well as promote and facilitate its use in Beirut through street art, public interventions, community projects and city planning. The vision is that the bicycle becomes a viable and desirable option for getting around conveniently in Beirut, transforming the city into a healthier, more efficient and more pleasant place to live in and flow through. The bicycle is a fundamental symbol of equality and sustainability, and both cities and people would benefit tremendously by introducing it into the urban landscape. Street art was an intended choice for this initiative because it is highly visible and targets everyone regardless of economic class, educational levels or access. It is also very impactful and ideal for the theme of sustainable mobility because it is situational and forces people to think about their transport patterns while they are in the process of moving around. Below is a sample of the street art projects that have taken place.